As we approach Singapore’s 50th birthday in 2015, let’s take a look at our journey as a people. One that’s shared by all of us. And come together as family, friends and neighbours to celebrate this milestone in our history.
The SG50 logo is inspired by the concept of a little red dot, a familiar moniker that Singapore has come to be known by. More than just a play on our island nation’s size, it has come to symbolise Singapore’s ability to constantly punch above our weight, and our tenacity in overcoming our limitations in size and natural resources.
BLACK created the brand concept and visual identity of SG50.
Photo Source: SPH 2015
i Light Marina Bay is Asia’s only sustainable light art festival that showcases innovative content, the intelligent use of lighting as well as an international line-up of creative talents. Themed Light+heART, the festival this year features 28 innovative and environmentally sustainable light art installations from around the world. The Marina Bay waterfront will be transformed into a magical space of light and colour for the public to celebrate both public spaces and creativity.
BLACK designed the i Light Marina Bay 2014 festival identity and graphics
Dancing Crab is a refreshing, American counterpart to Singapore’s equally famed preferences for seafood, shellfish and rich flavors serving a mix of robust, country-style Cajun seafood and the distinctive richness of Creole cuisine.
BLACK created the brand identity and environmental graphics, communicating a brand image and experience filled with joy and laughter.
CREATIVE©ITIES is a project inspired by how the “creative city” defines the aspirations of cities around the world today. It maps out what this new world looks like through the people, projects, products and places, recommended by creators living in these cities. The exhibition looked at 10 cities in the Asia-Pacific that are leading this wave of change — Kaohsiung, Bangkok, Beijing, Hong Kong, Kuala Lumpur, Manila, Seoul, Singapore, Sydney and Tokyo.
「創意©城市」企劃靈感來自於好奇現今世界上的「創意城市」如何定義城市的企圖心。本展透過居住在不同 城市的創意人分別推薦人、企劃、商品和地點,勾勒出嶄新的世界風貌。「創意©城市」首站聚焦於10個引領 改變風潮的亞太城市—高雄、曼谷、北京、香港、吉隆坡、馬尼拉、首爾、新加坡、雪梨和東京。
BLACK curated and designed the exhibition.
Every artist hopes to develop a distinct voice and Noise Singapore wants to get them heard. The Noise Singapore 2013 Festival Showcase brought together the voices of aspiring artists in a series of exhibitions and concerts.
BLACK created the festival branding and exhibition design of the showcase festival.
Swee Lee was founded in 1946 after World War II, as a music company supplying brass and woodwind instruments to the British military band. today, Swee Lee has grown from a local retailer to become a regional distributor of musical instruments, professional light, sound and specialized concert equipment, with also a reputation as a professional audio and video system provider.
BLACK was commissioned to revamp the brand identity, retail, environmental graphics, communicating a new brand image filled with rich musical experiences, stories and legacies.
BLACK created the exhibition’s visual identity to celebrate Old Master Q’s 50th anniversary
Work is no longer a place we go. It’s a thing we do – anywhere and anytime.
Design of the office used to revolve around how to accommodate technology and power rather than the user. With almost ubiquitous access to wireless data and diminishing sizes of devices, the shift now applies to design workspaces around driving collaboration and promoting user’s postural changes. The discipline of workspace design has entered a new phase. The award highlights the best office design in Asia Pacific. BLACK created the brand identity and image for the award.
Gillman Barracks (GB) is Asia’s up-and-coming destination for contemporary art. It will be distinguished as a vibrant centre in Asia for the creation, exhibition and discussion of contemporary art.
Named after British general Sir Webb Gillman, GB is set amid lush greenery and was once a stronghold to the First Battalion of the Middlesex Regiment. The conserved colonial barracks now houses galleries and creative businesses, as well as the Centre for Contemporary Art (CCA).
Inspired by a quote from artist, Paul Klee, “a drawing is simply a line going for a walk”, BLACK designed the brand identity of Gillman Barracks (GB) based on the concept that “art is the line that can go across all walks of life”. The project was done in collaboration with Singaporean artist collective, PHUNK and the TRANSMISSION apprentices.
SingaPlural is an annual showcase that celebrates design in all its forms, functions, stories and inspirations.
BLACK designed the brand identity for the festival. The logo design symbolizes this movement and invigoration of design and designers in our furniture industry, locally and internationally, from our little red dot.
Like the unplanned and irregular stamping of the logo, The Crostini Bar is a spontaneous and happening place where you would let go, munch on your toasts, enjoy your beer, while not having to worry about the mess you create. Menus and namecards have a hand-written and personal touch to make sure every customer feels at home and relaxed.
Play is a natural instinct. Children learn more about the world and themselves through play. At Fidgets, a holistic approach is taken to engage the young inquiring minds of children.
Inspired by the brand name and kids’ never-ending movement, the identity was created using moving hands and feet. Patterns as well as warm bright colours further reinforce the brand as a fun, safe and exciting learning journey for kids and parents alike.
MAD is a new dining concept that brings together 5 leaders in their own fields – Tung Lok, Bakerzin, Bar Stories, Top Wines and last but definitely not least the Mad Chinaman himself – Dick Lee. Inspired by the Mad Chinaman’s persona – MAD is colourful, diverse, passionate, eclectic, creative and cheeky all at the same time.
BLACK worked closely with Dick Lee & Tung Lok, as well as in collaboration with Formwerkz Architects to bring to life this riot of colours and personality.
Bringing back the old beauty and charm of the historic rooms in the former Empress Place Building, restaurant OCF reminisces the courtship days of Sir Stamford Raffles and his little-known first wife—Olivia Cassivelaun Fancourt.
The branding and menus are kept elegant, mysterious and personal, like the secret love letters that we imagine they would exchange.
Created by Wong Li-Lin, the Loop® fitness band is an easy, simple exercise system that allows individuals of all fitness levels to begin exercising and stay fit while maintaining a busy schedule. BLACK helped Loopz repurpose their brand thinking, redesigned the bands, packaging, promotional materials, and the design of their first Loopz Fitness Book. Making sure everything is simple and easy to use and delivers their brand promise, that you can exercise anytime, anywhere.
The Spa Artisan is a new concept spa at the historic Fullerton Hotel Singapore that celebrates the tradition and heritage of asian spa treatments, elevated and delivered with a contemporary touch. BLACK worked on the branding as well as the environmental graphics in collaboration with Formwerkz Architects to create a garden spa in the heart of the city.
A casual restaurant serving comfort food, Table Manners is the least expected place to be called that name. Always staying gracious – but sometimes irreverent – Table Manners promotes proper dining etiquette through engaging and entertaining ways. From the napkins, to the quirky quotes, and down to the staff uniform, everything comes with a mischievous twist. The acronymic logo mark of the restaurant also secretly hopes to ‘trademark’ everything it can possibly own. Interior by Formwerkz.
White house is a home furnishing gallery that celebrates a mix of original and mid-century scandinavian inspired designs.
Like an empty space with the potential and versatility to be filled with different designs and ideas, the logo is designed with a stenciled font, having the possibility of being applied onto any surface and space.
With the idea of Bar Stories in mind, we had a little fun illustrating different characters into the standard martini glass, creating an endless possibility of stories to be shared. This forms the supporting graphics for Bar Stories, injecting more life into the experience.
A Thousand Tales is conceptualized to bring style and quality to our everyday living. From a flagship furniture store that offers a striking range of home-ware, it has since evolved into a growing group of lifestyle concepts, with several restaurants, bars, furniture and retail stores under its arm.
With A Thousand Tales continuing to build their empire of dreams, Black have designed for them a strong and inspiring logo. The colon serves as an introduction and the beginning of many more tales to come.
Design Thinking SG organises successful and highly rated design thinking and design related workshops, facilitated by Brian Ling and Jackson Tan. BLACK worked on the identity and assets development for the workshops.
We had the pleasure of working closely with the Herman Miller team on the branding of, and visual merchandising in the Retreat zone, for the annual Herman Miller Reach 2011, held at the Hong Kong Design Institute. Jackson also spoke alongside the likes of Eames Demetrios, Don Chadwick and Steve Frykholm. – Images courtesy of Herman Miller Asia Pacific. Illustrations in collaboration with Pigologist.
BLACK was commisioned to conceptualise and create the branding and identity for the Resorts World Sentosa’s production of Voyage De La Vie, a circus theatre extravaganza. The illustration was done in collaboration with Pixelpastry. Images Courtesy of Resorts World Sentosa.
The Icsid World Design Congress 2009 was the parallel event to the Singapore Design Festival 2009. BLACK played a key role in the branding and visual communications of the congress, working on a seamless system of graphics that gradually evolved and depicted the underlying message of ‘Design Difference’. Collaterals included printed materials such as the congress book, brochures, nametags to badges. As well environmental design, infographics and signages for the congress venue.
BLACK worked on the brand revamp of NTUC Foodfare’s corporate identity as well as the interiors and brand outlook of its food outlets. The design process focused on thoughtful usability for the consumers, from comfort of seating and visibility of stalls, to specially designed hooks located under the tables, for patrons to hang and tuck away their bags.
The President’s Design Award is Singapore’s highest accolade for design – acknowledging good design in the fields of architecture and urban design, fashion design, industrial and product design, interior design and visual communications design. Black created the branding and identity for award – featured here is the publication and nomination kit design for 2007.
Utterubbish!: A Collection of UseLess Ideas, the featured event of Singapore Design Festival 2007, is a unique design experience that presents ideas, works and exhibits by 30 leading international and local designers and creators unified in their exploration on how design can create value for individuals, society and the world, whether Social, Cultural, Emotional, Functional, Economic, Commercial or Intellectual. The event fully integrated an exhibition, a conference, talks and workshops, a publication and a retail concept store to engage audiences as diverse as professional designers and design students to school students, community groups and families. Utterubbish was presented by DesignSingapore Council and produced by Utterubbish Pte Ltd.
The President’s Design Award is Singapore’s highest accolade for design – acknowledging good design in the fields of architecture and urban design, fashion design, industrial and product design, interior design and visual communications design.
Black created the brand concept and visual identity for the award – featured here is the publication and nomination kit design for 2006.
Animation for website of Nanyang Technological University, School of Art, Design & Media.