Created by Wong Li-Lin, the Loop® fitness band is an easy, simple exercise system that allows individuals of all fitness levels to begin exercising and stay fit while maintaining a busy schedule. BLACK helped Loopz repurpose their brand thinking, redesigned the bands, packaging, promotional materials, and the design of their first Loopz Fitness Book. Making sure everything is simple and easy to use and delivers their brand promise, that you can exercise anytime, anywhere.
BLACK was invited by FARM to contribute and design a stationery product for the Made for SAM project. The ‘Nosejob’ allows for the user to alter the appearance of their nose through the gesture and usage of rubbing. Rather than the usual scenario faced of losing its former glory once used, this eraser transforms and becomes a work of art in the hands of its sculptor. Images courtesy of FARM.
UseLess Life 無用生活 was featured in the Kaohsiung Design Festival 2009, in Kaohsiung City, Taiwan. ‘UseLess 無用’ is a thematic design project that presents ideas, works and exhibits by leading international designers and creators unified in their exploration on how design can create positive value for the self, society and the world. The concept engages the audience in presentations that dramatically highlight the role and direction design plays in creating a sustainable future.
Utterubbish!: A Collection of UseLess Ideas, the featured event of Singapore Design Festival 2007, is a unique design experience that presents ideas, works and exhibits by 30 leading international and local designers and creators unified in their exploration on how design can create value for individuals, society and the world, whether Social, Cultural, Emotional, Functional, Economic, Commercial or Intellectual. The event fully integrated an exhibition, a conference, talks and workshops, a publication and a retail concept store to engage audiences as diverse as professional designers and design students to school students, community groups and families. Utterubbish was presented by DesignSingapore Council and produced by Utterubbish Pte Ltd.