FUTUREtense 2013

A publication from the Futures Group of the Ministry of Trade and Industry, Future Tense aims to discuss local and international topics that would impact us. The cover flap of the publication provides a play of juxtaposition of the current and possible future situation of a selected topic. Information graphics are also suitably applied to various articles to aid in the dissemination of content.

Fidgets

Play is a natural instinct. Children learn more about the world and themselves through play. At Fidgets, a holistic approach is taken to engage the young inquiring minds of children.

Inspired by the brand name and kids’ never-ending movement, the identity was created using moving hands and feet. Patterns as well as warm bright colours further reinforce the brand as a fun, safe and exciting learning journey for kids and parents alike.

MAD

MAD is a new dining concept that brings together 5 leaders in their own fields – Tung Lok, Bakerzin, Bar Stories, Top Wines and last but definitely not least the Mad Chinaman himself – Dick Lee. Inspired by the Mad Chinaman’s persona – MAD is colourful, diverse, passionate, eclectic, creative and cheeky all at the same time.

BLACK worked closely with Dick Lee & Tung Lok, as well as in collaboration with Formwerkz Architects to bring to life this riot of colours and personality.

TungLok XiHe 同樂 羲和

A Culinary Collaboration between TungLok Group and Beijing’s renowned XiHe Group – with it’s modern asian interior designed by Formwerkz Architects, BLACK complimented it with a graphical spin on the story of the Peking Duck!

Loopz

Created by Wong Li-Lin, the Loop® fitness band is an easy, simple exercise system that allows individuals of all fitness levels to begin exercising and stay fit while maintaining a busy schedule. BLACK helped Loopz repurpose their brand thinking, redesigned the bands, packaging, promotional materials, and the design of their first Loopz Fitness Book. Making sure everything is simple and easy to use and delivers their brand promise, that you can exercise anytime, anywhere.

Spa Artisan

The Spa Artisan is a new concept spa at the historic Fullerton Hotel Singapore that celebrates the tradition and heritage of asian spa treatments, elevated and delivered with a contemporary touch. BLACK worked on the branding as well as the environmental graphics in collaboration with Formwerkz Architects to create a garden spa in the heart of the city.

Table Manners

A casual restaurant serving comfort food, Table Manners is the least expected place to be called that name. Always staying gracious – but sometimes irreverent – Table Manners promotes proper dining etiquette through engaging and entertaining ways. From the napkins, to the quirky quotes, and down to the staff uniform, everything comes with a mischievous twist. The acronymic logo mark of the restaurant also secretly hopes to ‘trademark’ everything it can possibly own. Interior by Formwerkz.

Bar Stories

With the idea of Bar Stories in mind, we had a little fun illustrating different characters into the standard martini glass, creating an endless possibility of stories to be shared. This forms the supporting graphics for Bar Stories, injecting more life into the experience.

Singapore Furniture Industries Council

BLACK worked on the design and editorial direction for the Singapore Furniture Industries Council design book, that celebrates and provides insight to featured designers in the furniture industry. BLACK oversaw the concept, design, writing, photography and production of the book.

The cover artwork — a sea of building blocks of varying shapes, sizes and textures — is an abstract representation of the diverse makeup of talents and ideas in our local furniture industry. Together, this growing matrix forms a dynamic landscape, fostering growth and a vibrant future. The brief was to design a coffee-table book, but not just as a picture book that showcases products and designers — it had to be content-rich as well. Thus, an editorial approach was taken, interviewing the designers on their own stories and inspirations, with a different slant in each section. With this, the book stays informative and engaging for a leisurely read at the same time.

Sun Yat Sen Nanyang Memorial Hall 晚晴園

The Sun Yat Sen Nanyang Memorial Hall 晚晴園 was refurbished and reopened on the 100th anniversary of the Chinese revolution. BLACK worked closely in collaboration with DesignAct and National Museum of Singapore on content, visual direction and signage to create a coherent experience. The museum tells the compelling story of Sun Yat Sen’s stay in Singapore and how he inspired many well-known Singaporeans in the Chinese community.

Herman Miller Reach 2011

We had the pleasure of working closely with the Herman Miller team on the branding of, and visual merchandising in the Retreat zone, for the annual Herman Miller Reach 2011, held at the Hong Kong Design Institute. Jackson also spoke alongside the likes of Eames Demetrios, Don Chadwick and Steve Frykholm. – Images courtesy of Herman Miller Asia Pacific. Illustrations in collaboration with Pigologist.

Scotts Square

Wheelock Properties approached BLACK to work on packaging the handover kit for their residential property, Scotts Square. The brief also called for the design and editorial content of a Little Red Book – a manifesto to luxurious living in Singapore. Artists impression courtesy of Wheelock Properties.

Noise Singapore 2011

Noise Singapore is a platform organised by the National Arts Council, that gives youths the opportunity to express, develop and showcase their talent. BLACK worked on the advertising, publication, and exhibition at ION – a ‘Noise City’ filled with the works of Noise artists.

Shiok! 超! 新加坡

BLACK was invited to curate and create the premise and concept for an exhibition to represent Singapore design at the inaugural Asia Design Conference organised by the centre of creative communication (CCC), in Shizuoka City, Japan. Shiok! A Gastronomy of Singapore Design featured local contemporary design and art inspired by and about food – from the likes of Royston Tan, Jing Quek, &Larry and FARM just to name a few. It introduced and shared over 15 local works and ideas (as well as Singapore’s favourite pastime) with the audience. Organised by ccc and supported by DesignSingapore Council. Artwork images courtesy of respective artists, Jing QuekMindflyerDon Low.

Voyage De La Vie

BLACK was commisioned to conceptualise and create the branding and identity for the Resorts World Sentosa’s production of Voyage De La Vie, a circus theatre extravaganza. The illustration was done in collaboration with Pixelpastry. Images Courtesy of Resorts World Sentosa.

Strange Times

BLACK worked with WOHA on their presentation at the ICSID World Design Congress 2009, creating infographics and layout of a newspaper – the ‘Strange Times’, for the future year of 2050.

ICSID World Design Congress 2009

The Icsid World Design Congress 2009 was the parallel event to the Singapore Design Festival 2009. BLACK played a key role in the branding and visual communications of the congress, working on a seamless system of graphics that gradually evolved and depicted the underlying message of ‘Design Difference’. Collaterals included printed materials such as the congress book, brochures, nametags to badges. As well environmental design, infographics and signages for the congress venue.

UseLess Life 無用生活

UseLess Life 無用生活 was featured in the Kaohsiung Design Festival 2009, in Kaohsiung City, Taiwan. ‘UseLess 無用’ is a thematic design project that presents ideas, works and exhibits by leading international designers and creators unified in their exploration on how design can create positive value for the self, society and the world. The concept engages the audience in presentations that dramatically highlight the role and direction design plays in creating a sustainable future.

 

Peranakan Museum

This project was a collaborative effort between W Architects and BLACK. BLACK developed the graphic content, multi-media content including the signage system and decorative graphics for the museum. It is the first museum in Singapore to use graphic design intensively within its environment as both content and decor.

Green Cities

Green Cities was Singapore’s bid for the UIA World Congress 2014. Design of the bid documents and booth in Turin, Italy were inspired by theme of sustainable and green cities for the future.