MAD

MAD is a new dining concept that brings together 5 leaders in their own fields – Tung Lok, Bakerzin, Bar Stories, Top Wines and last but definitely not least the Mad Chinaman himself – Dick Lee. Inspired by the Mad Chinaman’s persona – MAD is colourful, diverse, passionate, eclectic, creative and cheeky all at the same time.

BLACK worked closely with Dick Lee & Tung Lok, as well as in collaboration with Formwerkz Architects to bring to life this riot of colours and personality.

Loopz

Created by Wong Li-Lin, the Loop® fitness band is an easy, simple exercise system that allows individuals of all fitness levels to begin exercising and stay fit while maintaining a busy schedule. BLACK helped Loopz repurpose their brand thinking, redesigned the bands, packaging, promotional materials, and the design of their first Loopz Fitness Book. Making sure everything is simple and easy to use and delivers their brand promise, that you can exercise anytime, anywhere.

Scotts Square

Wheelock Properties approached BLACK to work on packaging the handover kit for their residential property, Scotts Square. The brief also called for the design and editorial content of a Little Red Book – a manifesto to luxurious living in Singapore. Artists impression courtesy of Wheelock Properties.