SG50

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As we approach Singapore’s 50th birthday in 2015, let’s take a look at our journey as a people. One that’s shared by all of us. And come together as family, friends and neighbours to celebrate this milestone in our history.

The SG50 logo is inspired by the concept of a little red dot, a familiar moniker that Singapore has come to be known by. More than just a play on our island nation’s size, it has come to symbolise Singapore’s ability to constantly punch above our weight, and our tenacity in overcoming our limitations in size and natural resources.

BLACK created the brand concept and visual identity of SG50.

Photo Source: SPH 2015

Violet Oon Singapore

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Violet Oon Singapore is a showcase of Singapore’s treasure trove of secret home recipes from their Peranakan heritage while at the same time reflecting Singapore’s history as the crossroads of the world with their repertoire of foods from many lands.
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Central Singapore CDC

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Central Singapore Community Development Council (CDC) serves 975,500 residents living in the Central Singapore area and envisions itself as a do-good district.
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CREATIVE©ITIES 創意©城市

CREATIVE©ITIES is a project inspired by how the “creative city” defines the aspirations of cities around the world today. It maps out what this new world looks like through the people, projects, products and places, recommended by creators living in these cities. The exhibition looked at 10 cities in the Asia-Pacific that are leading this wave of change — Kaohsiung, Bangkok, Beijing, Hong Kong, Kuala Lumpur, Manila, Seoul, Singapore, Sydney and Tokyo.

「創意©城市」企劃靈感來自於好奇現今世界上的「創意城市」如何定義城市的企圖心。本展透過居住在不同 城市的創意人分別推薦人、企劃、商品和地點,勾勒出嶄新的世界風貌。「創意©城市」首站聚焦於10個引領 改變風潮的亞太城市—高雄、曼谷、北京、香港、吉隆坡、馬尼拉、首爾、新加坡、雪梨和東京。

BLACK curated and designed the exhibition.

 

The Gouvernante

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The Gouvernante Private Limited is a professional housekeeping service provider that manages your home and household needs. They aspire to enhance the quality of life by providing customers with premium services so that they can be relieved from the mundane household chores to do the things they love.
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Honour Singapore

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Honour (Singapore) is a non-profit organisation dedicated to promoting a culture of Honour and Honouring. It is a citizen-led initiative, founded by concerned citizens and guided by a multi-racial and multi-religious panel of community advisors.
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Chef in Box

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A JR Group Initiative, Chef–in–Box was established in 2001 with the vision of creating quality meals in a box for the convenience of all individuals.
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Singapore Design Golden Jubilee Award

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The Singapore Design Golden Jubilee Award is a commendation by the Minister for Communications and Information to honour Singapore’s pioneer designers.
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Shermay’s Singapore Fine Foods

Shermay’s Singapore Fine Foods creates the most authentic Singaporean taste experience and lets us discover the old taste of Singapore.
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i Light Marina Bay 2014

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i Light Marina Bay is Asia’s only sustainable light art festival that showcases innovative content, the intelligent use of lighting as well as an international line-up of creative talents. Themed Light+heART, the festival this year features 28 innovative and environmentally sustainable light art installations from around the world. The Marina Bay waterfront will be transformed into a magical space of light and colour for the public to celebrate both public spaces and creativity.

BLACK designed the i Light Marina Bay 2014 festival identity and graphics

Dancing Crab

Dancing Crab is a refreshing, American counterpart to Singapore’s equally famed preferences for seafood, shellfish and rich flavors. The brand promises a mix of robust, country-style Cajun seafood and the distinctive richness of Creole cuisine.
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Noise SG Festival Exhibition 2013

Every artist hopes to develop a distinct voice and Noise Singapore wants to get them heard. The Noise Singapore 2013 Festival Showcase brought together the voices of aspiring artists in a series of exhibitions and concerts.
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Swee Lee

Swee Lee was founded in 1946 after World War II, as a music company supplying brass and woodwind instruments to the British military band. today, Swee Lee has grown from a local retailer to become a regional distributor of musical instruments, professional light, sound and specialized concert equipment, with also a reputation as a professional audio and video system provider.

BLACK was commissioned to revamp the brand identity, retail, environmental graphics, communicating a new brand image filled with rich musical experiences, stories and legacies.

老夫子50時空叮叮車

BLACK created the exhibition’s visual identity to celebrate Old Master Q’s 50th anniversary

王澤先生的老夫子慢畫自1960年發行以來已超過50年,是華人生活底藴亦莊亦諧的共同記憶,亦是華人文創的元祖。老夫子50邀請您搭乘時空叮叮車,和老夫子,大番薯,秦先生及其他要好的夥伴穿梭過去,現在與未來,體驗一場異想天開的華麗冒險之旅。

Gillman Barracks

Gillman Barracks (GB) is Asia’s up-and-coming destination for contemporary art. It will be distinguished as a vibrant centre in Asia for the creation, exhibition and discussion of contemporary art.

Named after British general Sir Webb Gillman, GB is set amid lush greenery and was once a stronghold to the First Battalion of the Middlesex Regiment. The conserved colonial barracks now houses galleries and creative businesses, as well as the Centre for Contemporary Art (CCA).

Inspired by a quote from artist, Paul Klee, “a drawing is simply a line going for a walk”, BLACK designed the brand identity of Gillman Barracks (GB) based on the concept that “art is the line that can go across all walks of life”. The project was done in collaboration with Singaporean artist collective, PHUNK and the TRANSMISSION apprentices.

 

 

 

 

SingaPlural

SingaPlural is an annual showcase that celebrates design in all its forms, functions, stories and inspirations.

BLACK designed the brand identity for the festival. The logo design symbolizes this movement and invigoration of design and designers in our furniture industry, locally and internationally, from our little red dot.

MAD

MAD is a new dining concept that brings together 5 leaders in their own fields – Tung Lok, Bakerzin, Bar Stories, Top Wines and last but definitely not least the Mad Chinaman himself – Dick Lee. Inspired by the Mad Chinaman’s persona – MAD is colourful, diverse, passionate, eclectic, creative and cheeky all at the same time.

BLACK worked closely with Dick Lee & Tung Lok, as well as in collaboration with Formwerkz Architects to bring to life this riot of colours and personality.

OCF

Bringing back the old beauty and charm of the historic rooms in the former Empress Place Building, restaurant OCF reminisces the courtship days of Sir Stamford Raffles and his little-known first wife—Olivia Cassivelaun Fancourt.

The branding and menus are kept elegant, mysterious and personal, like the secret love letters that we imagine they would exchange.

Bar Stories

With the idea of Bar Stories in mind, we had a little fun illustrating different characters into the standard martini glass, creating an endless possibility of stories to be shared. This forms the supporting graphics for Bar Stories, injecting more life into the experience.