As we approach Singapore’s 50th birthday in 2015, let’s take a look at our journey as a people. One that’s shared by all of us. And come together as family, friends and neighbours to celebrate this milestone in our history.
The SG50 logo is inspired by the concept of a little red dot, a familiar moniker that Singapore has come to be known by. More than just a play on our island nation’s size, it has come to symbolise Singapore’s ability to constantly punch above our weight, and our tenacity in overcoming our limitations in size and natural resources.
BLACK created the brand concept and visual identity of SG50.
Photo Source: SPH 2015
Filed under: Branding, Identity
NOISE Singapore is a platform organised by the National Arts Council that gives youths the opportunity to express, develop and showcase their talents.
NOISE Singapore 2014 is based on the concept of ‘Work in Progress’. The layers of continuous processes that an artist goes through during his/her Work in Progress stage is as important as their final artworks. The exhibition centers around this theme and gives the artists a channel to showcase their processes and their works.
Filed under: Curation, Environmental, Exhibition
i Light Marina Bay is Asia’s only sustainable light art festival that showcases innovative content, the intelligent use of lighting as well as an international line-up of creative talents. Themed Light+heART, the festival this year features 28 innovative and environmentally sustainable light art installations from around the world. The Marina Bay waterfront will be transformed into a magical space of light and colour for the public to celebrate both public spaces and creativity.
BLACK designed the i Light Marina Bay 2014 festival identity and graphics
Filed under: Branding, Environmental, Graphic, Identity, Web
A publication from the Futures Group of the Ministry of Trade and Industry, Future Tense aims to discuss local and international topics that would impact us. The cover flap of the publication provides a play of juxtaposition of the current and possible future situation of a selected topic. Information graphics are also suitably applied to various articles to aid in the dissemination of content.
Filed under: Editorial, Graphic, Infographics, Publication
BLACK was commissioned by Workforce Development Agency to create a series of wall murals for their new campus, Lifelong Learning Institute. Inspired by the mission of the Lifelong Learning Institute, the concept of the murals was to encourage people to keep learning based on the belief that learning is a continuous journey with no boundaries.
Filed under: Environmental, Graphic, Infographics
BLACK was commission to create historical wall installation for the newly renovated Alkaff Mosque Serangoon.
The installation was based on the journey and contribution from the Alkaff family for the Mosque as well as their contribution for Singapore.
Filed under: Environmental, Infographics
Dancing Crab is a refreshing, American counterpart to Singapore’s equally famed preferences for seafood, shellfish and rich flavors serving a mix of robust, country-style Cajun seafood and the distinctive richness of Creole cuisine.
BLACK created the brand identity and environmental graphics, communicating a brand image and experience filled with joy and laughter.
Filed under: Branding, Creative Direction, Environmental, Graphic, Identity
CREATIVE©ITIES is a project inspired by how the “creative city” defines the aspirations of cities around the world today. It maps out what this new world looks like through the people, projects, products and places, recommended by creators living in these cities. The exhibition looked at 10 cities in the Asia-Pacific that are leading this wave of change — Kaohsiung, Bangkok, Beijing, Hong Kong, Kuala Lumpur, Manila, Seoul, Singapore, Sydney and Tokyo.
「創意©城市」企劃靈感來自於好奇現今世界上的「創意城市」如何定義城市的企圖心。本展透過居住在不同 城市的創意人分別推薦人、企劃、商品和地點,勾勒出嶄新的世界風貌。「創意©城市」首站聚焦於10個引領 改變風潮的亞太城市—高雄、曼谷、北京、香港、吉隆坡、馬尼拉、首爾、新加坡、雪梨和東京。
BLACK curated and designed the exhibition.
Filed under: Branding, Campaign, Creative Direction, Curation, Editorial, Environmental, Exhibition, Graphic, Identity, Infographics
Every artist hopes to develop a distinct voice and Noise Singapore wants to get them heard. The Noise Singapore 2013 Festival Showcase brought together the voices of aspiring artists in a series of exhibitions and concerts.
BLACK created the festival branding and exhibition design of the showcase festival.
Filed under: Branding, Campaign, Creative Direction, Curation, Editorial, Environmental, Exhibition, Graphic, Identity, Publication
Swee Lee was founded in 1946 after World War II, as a music company supplying brass and woodwind instruments to the British military band. today, Swee Lee has grown from a local retailer to become a regional distributor of musical instruments, professional light, sound and specialized concert equipment, with also a reputation as a professional audio and video system provider.
BLACK was commissioned to revamp the brand identity, retail, environmental graphics, communicating a new brand image filled with rich musical experiences, stories and legacies.
Filed under: Branding, Environmental, Graphic, Identity, Web
BLACK created the exhibition’s visual identity to celebrate Old Master Q’s 50th anniversary
王澤先生的老夫子慢畫自1960年發行以來已超過50年，是華人生活底藴亦莊亦諧的共同記憶，亦是華人文創的元祖。老夫子50邀請您搭乘時空叮叮車，和老夫子，大番薯，秦先生及其他要好的夥伴穿梭過去，現在與未來，體驗一場異想天開的華麗冒險之旅。
Filed under: Branding, Creative Direction, Exhibition, Graphic, Identity
REACH is a design festival celebrating Herman Miller’s latest innovations.
BLACK created the festival campaign image for REACH in collaboration with illustrator, Pigologist
Filed under: Creative Direction, Graphic
BLACK was commissioned by Herman Miller to create a giant timeline mural of it’s colorful history. The graphic timeline was designed in collaboration with illustrator, Pigologist. The mural was also presented in the Essential Eames exhibition at Singapore ArtScience Museum.
Filed under: Creative Direction, Graphic, Infographics
Work is no longer a place we go. It’s a thing we do – anywhere and anytime.
Design of the office used to revolve around how to accommodate technology and power rather than the user. With almost ubiquitous access to wireless data and diminishing sizes of devices, the shift now applies to design workspaces around driving collaboration and promoting user’s postural changes. The discipline of workspace design has entered a new phase. The award highlights the best office design in Asia Pacific. BLACK created the brand identity and image for the award.
Filed under: Branding, Graphic
Gillman Barracks (GB) is Asia’s up-and-coming destination for contemporary art. It will be distinguished as a vibrant centre in Asia for the creation, exhibition and discussion of contemporary art.
Named after British general Sir Webb Gillman, GB is set amid lush greenery and was once a stronghold to the First Battalion of the Middlesex Regiment. The conserved colonial barracks now houses galleries and creative businesses, as well as the Centre for Contemporary Art (CCA).
Inspired by a quote from artist, Paul Klee, “a drawing is simply a line going for a walk”, BLACK designed the brand identity of Gillman Barracks (GB) based on the concept that “art is the line that can go across all walks of life”. The project was done in collaboration with Singaporean artist collective, PHUNK and the TRANSMISSION apprentices.
Filed under: Branding, Campaign, Creative Direction, Environmental, Identity, Web
SingaPlural is an annual showcase that celebrates design in all its forms, functions, stories and inspirations.
BLACK designed the brand identity for the festival. The logo design symbolizes this movement and invigoration of design and designers in our furniture industry, locally and internationally, from our little red dot.
Filed under: Branding, Campaign, Creative Direction, Editorial, Identity, Publication, Web
A publication from the Futures Group of the Ministry of Trade and Industry, Future Tense aims to discuss local and international topics that would impact us. The cover flap of the publication provides a play of juxtaposition of the current and possible future situation of a selected topic. Information graphics are also suitably applied to various articles to aid in the dissemination of content.
Filed under: Editorial, Graphic, Publication
Like the unplanned and irregular stamping of the logo, The Crostini Bar is a spontaneous and happening place where you would let go, munch on your toasts, enjoy your beer, while not having to worry about the mess you create. Menus and namecards have a hand-written and personal touch to make sure every customer feels at home and relaxed.
Filed under: Branding, Environmental
Play is a natural instinct. Children learn more about the world and themselves through play. At Fidgets, a holistic approach is taken to engage the young inquiring minds of children.
Inspired by the brand name and kids’ never-ending movement, the identity was created using moving hands and feet. Patterns as well as warm bright colours further reinforce the brand as a fun, safe and exciting learning journey for kids and parents alike.
Filed under: Branding, Environmental, Graphic
MAD is a new dining concept that brings together 5 leaders in their own fields – Tung Lok, Bakerzin, Bar Stories, Top Wines and last but definitely not least the Mad Chinaman himself – Dick Lee. Inspired by the Mad Chinaman’s persona – MAD is colourful, diverse, passionate, eclectic, creative and cheeky all at the same time.
BLACK worked closely with Dick Lee & Tung Lok, as well as in collaboration with Formwerkz Architects to bring to life this riot of colours and personality.
Filed under: Branding, Environmental, Graphic, Identity, Packaging
Bringing back the old beauty and charm of the historic rooms in the former Empress Place Building, restaurant OCF reminisces the courtship days of Sir Stamford Raffles and his little-known first wife—Olivia Cassivelaun Fancourt.
The branding and menus are kept elegant, mysterious and personal, like the secret love letters that we imagine they would exchange.
Filed under: Branding, Environmental, Identity, Web
A Culinary Collaboration between TungLok Group and Beijing’s renowned XiHe Group – with it’s modern asian interior designed by Formwerkz Architects, BLACK complimented it with a graphical spin on the story of the Peking Duck!
Filed under: Environmental, Graphic
Created by Wong Li-Lin, the Loop® fitness band is an easy, simple exercise system that allows individuals of all fitness levels to begin exercising and stay fit while maintaining a busy schedule. BLACK helped Loopz repurpose their brand thinking, redesigned the bands, packaging, promotional materials, and the design of their first Loopz Fitness Book. Making sure everything is simple and easy to use and delivers their brand promise, that you can exercise anytime, anywhere.
Filed under: Branding, Graphic, Packaging, Product, Publication
The Spa Artisan is a new concept spa at the historic Fullerton Hotel Singapore that celebrates the tradition and heritage of asian spa treatments, elevated and delivered with a contemporary touch. BLACK worked on the branding as well as the environmental graphics in collaboration with Formwerkz Architects to create a garden spa in the heart of the city.
Filed under: Branding, Environmental, Graphic, Web
A casual restaurant serving comfort food, Table Manners is the least expected place to be called that name. Always staying gracious – but sometimes irreverent – Table Manners promotes proper dining etiquette through engaging and entertaining ways. From the napkins, to the quirky quotes, and down to the staff uniform, everything comes with a mischievous twist. The acronymic logo mark of the restaurant also secretly hopes to ‘trademark’ everything it can possibly own. Interior by Formwerkz.
Filed under: Branding, Environmental, Graphic, Web
White house is a home furnishing gallery that celebrates a mix of original and mid-century scandinavian inspired designs.
Like an empty space with the potential and versatility to be filled with different designs and ideas, the logo is designed with a stenciled font, having the possibility of being applied onto any surface and space.
Filed under: Branding
With the idea of Bar Stories in mind, we had a little fun illustrating different characters into the standard martini glass, creating an endless possibility of stories to be shared. This forms the supporting graphics for Bar Stories, injecting more life into the experience.
Filed under: Branding, Graphic, Identity
A Thousand Tales is conceptualized to bring style and quality to our everyday living. From a flagship furniture store that offers a striking range of home-ware, it has since evolved into a growing group of lifestyle concepts, with several restaurants, bars, furniture and retail stores under its arm.
With A Thousand Tales continuing to build their empire of dreams, Black have designed for them a strong and inspiring logo. The colon serves as an introduction and the beginning of many more tales to come.
Filed under: Branding, Web
BLACK worked on the design and editorial direction for the Singapore Furniture Industries Council design book, that celebrates and provides insight to featured designers in the furniture industry. BLACK oversaw the concept, design, writing, photography and production of the book.
The cover artwork — a sea of building blocks of varying shapes, sizes and textures — is an abstract representation of the diverse makeup of talents and ideas in our local furniture industry. Together, this growing matrix forms a dynamic landscape, fostering growth and a vibrant future. The brief was to design a coffee-table book, but not just as a picture book that showcases products and designers — it had to be content-rich as well. Thus, an editorial approach was taken, interviewing the designers on their own stories and inspirations, with a different slant in each section. With this, the book stays informative and engaging for a leisurely read at the same time.
Filed under: Graphic, Publication
The theme for the President’s Design Award 2011 was “Multipli-City”. It not only celebrates the multitude of talents, ideas, and designs that this award has recognised through its six-year history, but also the “multiplier effect” the award recipients have generated with their designs.
BLACK curated and designed the awards presentation at the Istana, and the exhibition showcase at ION Art Gallery, SPACE Asia Hub and URA Centre.
Filed under: Environmental, Exhibition Tags: DesignSingapore Council
