Swee Lee

Swee Lee was founded in 1946 after World War II, as a music company supplying brass and woodwind instruments to the British military band. today, Swee Lee has grown from a local retailer to become a regional distributor of musical instruments, professional light, sound and specialized concert equipment, with also a reputation as a professional audio and video system provider.

BLACK was commissioned to revamp the brand identity, retail, environmental graphics, communicating a new brand image filled with rich musical experiences, stories and legacies.

Travel & Living Channel

Graphic animation for a TV Spot introducing Discovery Channel’s Travel & Living channel.

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36 Design Actions

36 Design Actions was a promotional effort done with DesignSingapore Council, to promote the use of design. It contains 36 simple actions to implementing design in our life, work and play.