SG50

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As we approach Singapore’s 50th birthday in 2015, let’s take a look at our journey as a people. One that’s shared by all of us. And come together as family, friends and neighbours to celebrate this milestone in our history.

The SG50 logo is inspired by the concept of a little red dot, a familiar moniker that Singapore has come to be known by. More than just a play on our island nation’s size, it has come to symbolise Singapore’s ability to constantly punch above our weight, and our tenacity in overcoming our limitations in size and natural resources.

BLACK created the brand concept and visual identity of SG50.

Photo Source: SPH 2015

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