Singapore Art Week 2018

SAW 2017-01

Singapore Art Week (SAW) 2018 seek to expand and broaden the audience’s interactions with art beyond seeing.

Art is viewed through various formats, but experiencing it can only be done first-hand by going beyond to discover and interact with it. To communicate the variety of programs happening during SAW clearly, BLACK built a design system using 3 keywords that simplified and categorised the content. Translated into a typographic key visual, it was applied across all mediums and formats throughout the campaign’s engagement efforts.

SAWAds

Black SAW 17 - 26

Black SAW 17 - 44_edited

Black SAW 17 - 23

Black SAW 17 - 06_edited

Black SAW 17 - 49_edited

Black SAW 17 - 55_edited

Black SAW 17 - 56_edited

Black SAW 17 - 58_edited

Black SAW 17 - 61_edited

Travel & Living Channel

Graphic animation for a TV Spot introducing Discovery Channel’s Travel & Living channel.

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36 Design Actions

36 Design Actions was a promotional effort done with DesignSingapore Council, to promote the use of design. It contains 36 simple actions to implementing design in our life, work and play.